THE HISTORY

MODERN COMPANY, COMBINED WITH A RICH HERITAGE

RSA was established in 1936 with the goal to secure, finance and purchase buses, standardizing equipment, and ensuring favorable conditions for procurement of material for bus owners. With a history of vehicle-related business dating back to 1936, RSA is a traditional company. Since its inception, mobility and transport have been the starting point throughout all of the company's phases.

In 1983, RSA became the importer for Suzuki, and since then the company grew to become a complete car supplier to dealers and end customers in the Nordic region. Since 2007, RSA has also been an importer for pickups from Isuzu, from 2019 Maxus and from 2020 BYD. 

For all our import brands, we are the market leader in Europe in both car sales and aftermarket sales. 

CORE BUSINESS

OUR FOCUS

Our experience from import of cars, parts and accessories and our dealership experience makes us a modern supplier and distribution partner.

CAR IMPORTER IN SEVERAL COUNTRIES

RSA is the importer for Suzuki, Isuzu, Maxus and BYD in Norway. In addition RSA is the importer for Maxus in Sweden, Denmark, Iceland, Faroe Islands, Finland and Greenland.

PARTS AND ACCESSORIES

A state-of-the-art parts warehouse of more than 6,000 m2 in Drammen delivers parts and accessories to all our import brands, but also other car brands. With modern logistics solutions, we deliver overnight to all our dealers.

RSA CAR RENTAL
Our modern car rental offers flexible solutions for short and long term rentals to both private individuals and companies. In addition to traditional rentals, flexible "all-inclusive" subscription solutions are offered with freedom of choice on rental length and car type.
OUR RETAIL GROUP, RSA BIL

In addition to collaborating with car dealerships across the country, RSA operates the RSA BIL dealership group with 11 dealers in key strategic areas in Norway.

RV/MOTORHOMES

RSA has established the Motorhome Service Chain. An independent workshop chain with 36 motorhome workshops. RSA is the majority owner of CASU, one of Norway's leading suppliers of equipment and spare parts to the country's dealers of camping, motorhomes and leisure. 

''We have to be a forward-looking and inspirational
partner"

Frank Dunvold, CEO

BUSINESS FOCUS

OUR STRATEGY

01.

NORDIC FOCUS

RSA is an international player, with import operations in the Nordic countries.

02.

LONG TERM

With a proud history dating back to 1936, RSA is a player with a long-term focus. 

03.

WIDE PRESENCE

A retail network with good geographical coverage along with a strong digital presence ensures that we are present - where the customer is.

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employees
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locations
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millions in revenue

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