THE HISTORY

MODERN COMPANY, COMBINED WITH A RICH HERITAGE

RSA was established in 1936 with the goal to secure, finance and purchase buses, standardizing equipment, and ensuring favorable conditions for procurement of material for bus owners. With a history of vehicle-related business dating back to 1936, RSA is a traditional company. Since its inception, mobility and transport have been the starting point throughout all of the company's phases.

In 1983, RSA became the importer for Suzuki, and since then the company grew to become a complete car supplier to dealers and end customers in the Nordic region. Since 2007, RSA has also been an importer for pickups from Isuzu, from 2019 Maxus and from 2020 BYD. 

For all our import brands, we are the market leader in Europe in both car sales and aftermarket sales. 

CORE BUSINESS

OUR FOCUS

Our experience from import of cars, parts and accessories and our dealership experience makes us a modern supplier and distribution partner.

CAR IMPORTER IN SEVERAL COUNTRIES

RSA is the importer for Suzuki, Isuzu, Maxus and BYD in Norway. In addition RSA is the importer for Maxus in Sweden, Denmark and the Faroe Islands.

PARTS AND ACCESSORIES

A modern warehouse with almost 6,000 m2 in Drammen delivers parts and accessories overnight to all our dealers.

OUR RETAIL GROUP, RSA BIL

In addition to collaborating with car dealerships across the country, RSA operates the RSA BIL dealership group with 11 dealers in key strategic areas in Norway.

BOBIL

RSA has also established Bobilenes Servicekjede, an independent workshop network with 36 dealers specializing in motorhome service. In addition RSA majority owner of CASU, one of Norways leading suppliers of RV accessories. 

''We have to be a forward-looking and inspirational
partner"

Frank Dunvold, CEO

BUSINESS FOCUS

OUR STRATEGY

01.

NORDIC FOCUS

RSA is an international player, with import operations in the Nordic countries.

02.

LONG TERM

With a proud history dating back to 1936, RSA is a player with a long-term focus. 

03.

WIDE PRESENCE

A retail network with good geographical coverage along with a strong digital presence ensures that we are present - where the customer is.

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employees
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millions in revenue